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As more people spend bigger chunks of their lives online digital marketing is now an effective strategy for businesses to interact with their customers and draw new ones. While traditional methods of marketing such as billboards can be costly and have a low conversion rate, internet-based marketing strategies like social media marketing, content marketing or search engine optimization (SEO) are often more cost-effective and more effective in boosting sales.

What you’re hoping to achieve is the most important element to consider when creating an internet marketing strategy. Are you trying to grow your email list, boost sales, or create brand loyalty over the long run? This will help you decide on the metrics to track. For instance, the percentage of clicks that generate purchasing or the conversion rate of site visitors to customers.

No matter what your goals are, there is an internet marketing strategy that can aid you in reaching them. If you are looking to increase your list of email subscribers, experiment with different email newsletters and subject lines to determine what works best. Then, nurture your email subscribers by sending them relevant content and special offers that are specifically targeted to their needs. Chatbots are a great method to interact in real time with visitors to your website by answering questions and offering assistance. This type of digital marketing is a great method to cut costs for customer service as well as improve your overall experience on your website.